Gift Shop Flash Flood

my role

Technical Director, Director of Photography, Producer, Colorist

my role

Technical Director, Director of Photography, Producer, Colorist

type

Branded

year

2022

client

CLEO

agency

Zubi

prod. co.

DVRG

overview

The CLEO Institute set out to deliver a startling wake-up call to raise awareness for climate change in Florida. As Producer, I worked alongside creatives in NYC and Miami to ideate and plan a controlled indoor flood captured by hidden cameras. This Hollywood-level practical effect required constructing a custom waterproofed storefront capable of being repeatedly drenched with 6,000 gallons of water via firehoses. As Technical Director and Director of Photography, I utilized fully robotic, remotely controlled cameras that blended seamlessly into the surroundings, and even embedded waterproof GoPros directly in the flood zone for truly immersive shots.