Umbrella Academy Season 4 Promo

With only 15 minutes of live Times Square billboards, we had to nail this shoot the first time - my kind of challenge. To achieve huge sweeping shots of the 100 dancers, I utilized a Technocrane and coordinated the first-ever NYPD/FAA-approved drone flight over people in Times Square. My dance background was essential in working with choreographer John Heginbotham to craft movement specifically for camera. My favorite puzzle was creating the Umbrella Academy logo from above using 100 umbrella-wielding performers in real time. I pre-visualized the moment in 3D using Vectorworks, which gave the entire team confidence and allowed us to map the complicated movement onto the real world on the shoot day with ease. I know Times Square inside and out, so even the rain couldn’t slow us down.