The Giant Hallmark Card

As a creative producer and DP on this collaboration with Hallmark, I spent pre-production at a Hollywood set shop supervising a tricky build. Not only did we have to faithfully scale up a Hallmark Signature card 20x, but it also had to be fully functional, include swappable writing, and incorporate hidden camera and audio equipment. The card required a 1,385 lb steel base plate and a welded frame and was assembled on site with a forklift. To capture the genuine surprised reactions, all 9 of our Arri cameras used long telephoto lenses and were carefully distributed throughout Grand Park. A comprehensive video village provided the client and celebrity talent confidence in what we were shooting, ensuring we captured not just the scale of the stunt, but the authentic emotion that Hallmark is known for.